Supreme: An “Excellent” waste of money


Erich Miller

Founder Andrew Lyons is wearing Excellent brand merchandise, the latest in overpriced wearable garbage.

by Andrew Lyons, Reporter

The Supreme brand in recent years can be, with utmost certainty, described as the most substantial waste of consumers’ money, with a hoodie costing $650.00. Why are so many people suckered into purchasing?

Supreme is a clothing and skateboard empire with humble origins as small shop on Lafayette Street, New York City. Its founder and CEO, James Jebbia, in an interview with Vogue said that he was influenced by his own fascination with trendy clothing.“The shop that carries the cool stuff that everybody was wearing—no big brands or anything.”

Today Supreme has become one of largest trendy street wear companies in America. Supreme currently has stores in the U.S., London, Tokyo, and Paris.

And honestly, if it’s this easy to get people to spend money on practically nothing, I might as well start my own brand.  My brand is Excellent, and the Excellent brand will have the finest of overpriced junk you can imagine.

A brick with the logo on it? Excellent has it for $250.00. And that “classic” white tee? Excellent has got one of those too! And you know it’s better because it’s twice the price! Excellent has sunglasses with the logo plastered over the lenses because who cares if you can see? It’s expensive and has a trendy logo on it!

And Excellent doesn’t even need to put effort into making a website. Supreme New York’s official website is cluttered and in Times New Roman, the epitome of a bland, poor font choice. Excellent’s website will just be made in Google Docs. Visit the Excellent website now if you’re ready to waste money.

The Supreme brand’s products aren’t affordable for the majority of consumers. And consumers aren’t even getting much in return. Supreme’s flagship product is a 20th anniversary plain white tee with their logo plastered in the middle, selling for $3000.00. So how can Supreme possibly be popular if very similar, moderately priced clothes can be bought at Target?

Supreme has branded itself as a mark of social status. But it can only get you so many views on Instagram before it becomes a waste. Once your friends have seen your new outfit, it’s nothing special anymore.

So why are people buying Supreme?

It’s because we live in a largely materialistic world, and social status is sought after by those who really shouldn’t care about it, like high school students, who feel they have to have trendy, expensive clothing if they want to be popular and “be someone.”

And don’t forget to check out the official Excellent website and get our “Literally just the logo” (super special collector’s anniversary edition) product for a bargain $1,000!