The Lance

Nike’s “Dream Crazy” ad featuring Kaepernick receives backlash, but proves a good business move

Colin Kaepernick is the man under fire in Nike’s new ad.

by William Quansah and Erich Miller

September 24, 2018

Nike, the worldwide leader in the sports industry, has been under fire for their recent ad “Dream Crazy,” celebrating the 30 year anniversary of their “Just Do It” campaign. The ad is narrated by professional football player Colin Kaepernick. Kaepernick tells the stories of athletic giant...

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